Dubai Government Excellence Program launches “Excellence 24/7” to help increase performance levels at Dubai Government entities

07 March 2022

The initiative will focus on a year-round and continuous review process to raise

standards, drive efficiency and boost productivity


  • Launch of the pilot implementation stage of the initiative, in collaboration with three government entities in 2022: the Dubai Police General Command, the Dubai Land Department and the Dubai Culture and Arts Authority.
  • The entities were selected based on their size and the level of excellence they achieved
  • The time frame dedicated to the preliminary implementation of the initiative has been extended until the third quarter of 2022
  • The results of the pilot implementation will be evaluated in preparation for the comprehensive rollout of the initiative across all government entities in 2023


Dubai, 28 February 2022: The performance of government entities in
Dubai will now be constantly reviewed throughout the year as part of the
newly launched “Sustainable Excellence” initiative designed to raise
standards, drive efficiency and boost productivity in all sectors and
Announced by the General Secretariat of The Executive Council of
Dubai as part of an initiative by the Dubai Government Excellence
Program, the Sustainable Excellence initiative will assess government
entities based on criteria set out by the current Excellence System and
Elite Model. Previously, the performance of government entities in Dubai
was reviewed every two years.
The initiative, officially launched by His Excellency Abdulla Al Basti,
Secretary-General of The Executive Council and Chairman of the
Dubai Government Excellence Program, is aligned with the vision of
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice
President, Prime Minister and Ruler of Dubai and the directives set by
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive
Council to continuously enhance the level of excellence and leadership
in all government entities in Dubai.

His Excellency Al Basti said the world is evolving at a rapid pace, which
requires focused attention and dedicated capabilities in order to adapt to
new ways of working. “Improving government work is a mission we all
share. Through the implementation and rollout of strategic plans that will
respond to future needs, we will continue to consolidate Dubai's position
as the world's leading city."
His Excellency stressed that the Sustainable Excellence initiative is
designed to enhance the concept of continuous improvement,
consolidate the values of leadership and raise competitiveness to
achieve the highest standards of excellence and quality by government
Dr Hazza Al Nuaimi, Coordinator-General Dubai’s Government
Excellence Program, said: “The Sustainable Excellence initiative
places additional focus on the development of government excellence,
based on performance. Excellence, innovation and leadership have
become a part of our everyday work environment and are no longer
additional tasks that require extra effort, time and investment.
“This initiative focuses on the realisation of key tasks and government
priorities, by focusing on a specific number of indicators that will result in
the desired impact. The continuous measurement of excellence will
highlight the effectiveness of our performance and will steer us away
from seasonal evaluation and the reliance on external measurements
and technology. It also plays a key part in reducing any burden on
government entities when preparing for their evaluation and ensures that
they are provided with the right recommendations and periodic reports to
continuously improve their performance, rather than simply focusing on

The Sustainable Excellence initiative has been conceptualised based on
four main pillars:

  • The first pillar involves reviewing and updating performance indicators to become more integrated, developed and aligned with the emirate’s priorities. This will enhance excellence across all government entities and ensure Dubai’s readiness for the future.

This is in cooperation with Strategy Management ; Governance sector and Dubai Model Center in The Executive Council and other
central Government entities participating in the government
excellence system including Dubai Digital Authority, Financial
Audit Authority, Department of Finance, Dubai Government
Human Resources Department, Dubai Government Legal affairs
department and Supreme legislations Committee

  • The second pillar is based on international standards and competitiveness. It will focus on reviewing and updating specialised key performance indicators measured to ensure that the impact of a government entity is measured more effectively and in accordance with its main functions. This is in cooperation with Government entities, the international Subject Matter Experts, and Strategy Management &; Governance sector in the Executive Council.
  • The third pillar includes providing multiple external inputs for continuous evaluation, such as the results of mystery shopper studies, customer and employee happiness surveys or innovation readiness studies, in addition to the results of the leadership partners initiative and central performance indicators.
  • The fourth focuses on the remote assessment by Subject Matter Experts who will study the assessment inputs from the first, second and third pillars without the need to carry out field visits.